Who We Are

We aim to take young people off the streets, drugs and alcoholism, and make them realize their full potential through sports and entertainment.

We aim to take young people off the streets, drugs and alcoholism, and make them realize their full potential through sports and entertainment.We aim to take young people off the streets, drugs and alcoholism, and make them realize their full potential through sports and entertainment.

We plan to develop quality and highly employable talents to compete with the best in the market within South Africa and abroad.

To create jobs for South Africans by job placing them as coaches, mentors, talent agents, producers, cleaners, security guards, consultants, receptionists and admin clerks at our centers.

To have erected nine major talent development centers in all nine provinces by 2030.

To have erected nine major talent development centers in all nine provinces by 2030.To have erected nine major talent development centers in all nine provinces by 2030.

To make sports and entertainment South Africa's 8% GDP contributor by 2035

We want to compete with the best talent development agencies in the world as far as sports and entertainment are concerned.

To become a force to reckon with and South Africa's number one producer of high quality talent in sports and entertainment.

To have developed and produced 100 000 professionals in sports and entertainment by 2040, working both locally and abroad.

South Africa is riddled with drugs, criminal gangs and syndicates, moreover, unemployment reigns supreme. But through sports and entertainment we can mitigate the dynamics and create more jobs for South Africans.